Penny Hagen
Design offers a range of techniques for seeing from new perspectives, for doing things differently, for making change and even creating preferred futures. Traditionally the domain of objects and things, design techniques and practices are now being used to conceptualise and deliver new services and processes, as well as re-configure entire organisations and systems.
Design-led approaches provide us with ways for doing this collaboratively with our staff, our stakeholders, constituents, customers and users. This presentation explores the key principles and tools that underpin a design-led approach. It looks at how and why organisations, including libraries, are applying design tools and techniques to rethink services and identify new possibilities.
Design is concrete in nature. Before moving into the creation of new products and services, we first look to understand the role of the organisation within the broader context of people’s everyday lives. In this way design becomes a strategic lever, helping us to explore the impact of future possibilities in tangible ways and identify how we can deliver the greatest value.
Terms such as co-design and design thinking refer to enabling those who work outside of traditional design disciplines to adopt and adapt designerly techniques. These can be used to both disrupt and complement more traditional organisational tools such as business planning or community consultation approaches. This presentation aims to provide those already applying design approaches with a broader frame within which to reference and extend your work, whilst also offering tangible start points for those starting out.
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